If Your Business is Not Growing as Fast as or Faster than the Cost of Living, IT WILL NOT LAST.
Benefit from more than three decades of exprience in the advertising, business consultancy, graphic and, since 2010 the web design industry. Learning from each of the last 30+ years and growing are what make us “business growth specialists”.
When consulting with business directors over these decades, no matter what industry, these are the three key characteristics that we generally encounter:
- “I’m happy with the way everything is going. There is no need to change or talk about anything else…”
- “We’re doing very well, however… What else can we do, to grow more?”
- “We don’t have time to catch up. Things are stressful…”
Out of those three repetitive scenarios, we opt to only work with one: Scenario No. 2. These are the directors who make the time to analyse the reports and “how can we do even better”? They continuously strive for growth.
Marketing fees bring proportionately higher growth which basically means that it costs nothing. It’s a highly sought-after profit generator for directors with a growth mindset.
Continuously striving for improvement is a mindset that very few business owners have. When we segment that into “successful business owners”, then we see a common trait. They all have a do-better mindset in whatever they do: exercise, diet, living environment, transport or another business. Failure is not an option ~ and we love that because this is how we work.
Surround yourself with people on the same mission as you!
We have been in situations before where the pressure of growth is heavily weighted on “marketing”. Marketing leads either become a call to reception or a customer turning up to deal with a ‘salesperson’. If either of those staff members do not nurture the value of that potential client, that deal is broken.
A network of like-minded individuals enjoying the fruits of their success or skilfully tackling unexpected challenges means that your intellectual business resources are vastly expanded. Aside from marketing, there are factors like staff retention; recruitment; and, various optimal office operation tips that can be learnt to minimise losses and increase revenue. This, is value-networking.
Every client with a Growth Mindset teaches us something new… this is why we organise and encourage networking with like-minded individuals. These interactions are immeasurably valuable.